Gurvinder S.Senior SEO Executive Case studies
Open to senior SEO and organic growth roles

Search
Engineered.

Digital marketer and organic growth specialist with a computer science engineering background. I take brands from first audit to page-one rankings and to being cited in Google AI Overviews, Gemini and ChatGPT.

View work Explore collaboration

Growth in 90 days, mental health platform (USA)

Percentage change after my work began

+6

average positions gained sitewide in Google search

Cited in AI search

  • Google AI Overviews
  • ChatGPT
  • Gemini
  • AI Mode
BE in CSE2020 to 2024
AEO and GEOAI search visibility
2+ yearsSEO and digital marketing
Identity

Gurvinder
Singh.

I'm a digital marketer and organic growth specialist with a Computer Science and Engineering background (BE, 2020 to 2024). Because I understand how websites are built, I can find why a site isn't growing and fix it wherever the problem lives: the server, the code, the content or the user journey.

I've worked on local, healthcare, tourism, event and B2B projects, from client onboarding and audits to link building, content clusters, CRO and AEO and GEO. Today I'm a Senior SEO Executive at SEO Discovery, promoted after 6 months, where I handle client communication and coordinate the guest-post, development and SEO teams.

BE, CSEComputer Science and Engineering, 2020 to 2024
2+ yearsSEO and digital marketing
GlobalUS, India and regional markets
The journey

Career
Timeline.

From learning how websites work to leading organic growth and AI search for global clients.

  1. 2020

    Started engineering

    BE in Computer Science and Engineering

    Began my degree and learned the basics of websites: how they are built and how they work.

    • Web basics
    • How sites are built
  2. 2021

    Learned the technologies

    Research and hands-on practice

    Went deeper into the technologies behind modern websites and researched how each one is used.

    • HTML
    • CSS
    • JavaScript
    • React
    • Next.js
    • WordPress
  3. 2022 to 2023

    Discovered SEO

    Learning how search works

    Started learning what SEO is, how it works and its core principles.

    • On-page SEO
    • Off-page SEO
    • Technical SEO
    • Local SEO
  4. 2024 to 2025

    SEO Executive

    Sri Technology, July 2024 to June 2025

    • Joined right after graduating and worked on live SEO projects, mainly on-page SEO.
    • Learned local SEO in depth and ranked a range of local businesses.
    • Handled local clients directly and coordinated with the team.
    • Built GTM tracking and GA4 events, and fixed indexation and Core Web Vitals issues on WordPress, React and Next.js sites.
    • Picked up graphic design and a bit of Meta Ads.
    • Local SEO
    • On-page
    • Client handling
    • GTM and GA4
  5. 2025 to 2026

    Senior SEO Executive

    SEO Discovery, promoted after 6 months

    • Client onboarding, access setup and the initial audit.
    • Keyword research and mapping, on-page and technical fixes.
    • Link-building strategy and content strategy with topic clustering.
    • UI/UX enhancement, CRO and new page creation.
    • Prompting Claude in React and Next.js code bases, and integrating AI into workflows.
    • Client communication, team coordination, checking the team's work and reporting.
    • AEO and GEO
    • CRO
    • Next.js
    • Team coordination
The arsenal

Core
Capabilities.

  • End-to-end organic growth: initial audit, keyword research and mapping, on-page and technical fixes, local SEO, link-building strategy and content clustering, with competitor analysis to guide guest posting.

    • Technical SEO
    • On-page
    • Off-page
    • Local SEO
    • Content clusters
    • Link building

  • Answer and Generative Engine Optimization: structured entities, schema and citation-ready content so pages show up in Google AI Overviews, Gemini, ChatGPT and AI Mode.

    • AI Overviews
    • Gemini
    • ChatGPT
    • AI Mode
    • Schema

  • My engineering background lets me work directly in React and Next.js code bases. I prompt Claude to make on-page and technical fixes, add schema, build new pages and sections, and integrate AI into the workflow.

    • React
    • Next.js
    • HTML, CSS, JS
    • WordPress
    • Prompt engineering

  • GTM event tracking, GA4 behaviour and user-journey analysis, page-level CRO, and n8n workflows that automate tasks, reporting, tracking and monitoring.

    • GTM
    • GA4
    • Looker Studio
    • CRO
    • n8n

  • Client onboarding and communication, plus coordination between the guest-post team, the dev team and the SEO team so plans actually ship. I also bring graphic design and basic Meta Ads.

    • Client handling
    • Team coordination
    • Reporting
    • Graphics
    • Meta Ads
schema.jsonld
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example Pest Control",
  "areaServed": "Metro area",
  "url": "https://example.com"
}

An example of the structured data I add straight into front-end code so search engines and AI engines can read a page.

Proof of work

Selected
Works.

Each project shows the problem, the strategy and the outcome. Results are percentage changes only, because the underlying client data is confidential.

Mental health, USA

+96%

organic search users in 90 days

YMYL, GEO, link building

Mental health and wellness platform

Challenge
A YMYL site has to prove trust before Google, or an AI engine, will rank or cite it.
Strategy
Overhauled compliance signals with author credentials and medical reviewer citations, ran a high-authority link campaign and structured content entities for AI search.
Outcome
Growth in every search metric, plus citations across ChatGPT, Google AI Overviews, Gemini and AI Mode.
  • Organic users+96%
  • Organic sessions+88%
  • Search clicks+76%
  • Impressions+59%
  • Author credentials
  • Backlinks
  • Entities
  • +6 positions
Local business, India

+401%

search impressions in 3 months

Technical SEO, local SEO

Local home services and pest control

Challenge
The problem wasn't SEO. It was the server: pages loaded slowly and crawlers couldn't work out what they were about.
Strategy
Traced the errors to hosting, flagged it to the client and got the hosting plan upgraded. Then created location hub pages for each target city to capture local traffic.
Outcome
Speed, crawling and indexing issues resolved, and rankings moved from pages 3 and 4 to page 2.
  • Impressions+401%
  • Search clicks+119%
  • Server diagnosis
  • Location hubs
  • LocalBusiness schema
  • +13 positions
Tourism

3x

organic traffic growth

UI, content, keywords, guest posting

Tourism website

Challenge
The design wasn't appealing, there were no clear calls to action, and package pages lacked proper descriptions.
Strategy
Reworked each page with clear CTAs and full package descriptions, studied GA behaviour and user journeys to guide changes, and used competitor analysis to plan paid guest posting.
Outcome
3x traffic within a few months, and high-intent main keywords moved from page 7 to the top 3 results.
  • UI redesign
  • CTAs
  • GA4 analysis
  • Page 7 to top 3
Clinical healthcare B2B

+111%

Authority Score in 30 days

Authority, indexation, GEO

Clinical healthcare B2B platform

Challenge
Low domain authority, indexation gaps and thin topical coverage held the site back.
Strategy
Acquired targeted niche backlinks, fixed indexation gaps and expanded topical mapping for clinical registry terms.
Outcome
Authority Score doubled and ChatGPT-cited pages doubled, all in 30 days.
  • Authority Score+111%
  • AI mentions+75%
  • AI-cited pages+60%
  • Ranking keywords+30%
  • Niche backlinks
  • Topical mapping
  • AI citations
CRO project

Higher engagement, lower bounce rate

Conversion rate optimization

Journey-led CRO redesign

Challenge
Visitors were leaving pages without taking any action.
Strategy
Tracked events through GTM, mapped the user journey to find exactly where people dropped off, then redesigned those pages.
Outcome
A higher engagement rate and a lower bounce rate.
  • GTM
  • GA4
  • User journey mapping
  • UI/UX
Event industry

Next.js code base, prompted with Claude

Code base SEO

Event website on Next.js

Challenge
The site's SEO fixes had to be made in the code base, not in a CMS.
Strategy
Worked directly in the Next.js code base by prompting Claude for on-page and technical fixes, schema, and design and development changes.
Outcome
New pages created, and earlier pages improved with new sections.
  • Next.js
  • Schema
  • New pages
  • Prompt engineering
Automation and product

AI-powered publishing platform

Self-created platform, n8n automation

Publisha

Challenge
Build an AI-powered publishing platform and keep its tasks, reporting and monitoring running without manual work.
Strategy
Worked with the dev team from idea to deployment and on the UI experience, and implemented n8n to automate tasks, reporting, tracking and monitoring.
Outcome
A live platform with automated reporting and tracking behind it.
  • n8n
  • AI
  • Automation
  • UI experience
Visit publisha.in
The methodology

Growth
Lifecycle.

The six stages I run on every project, from client onboarding to the next round of improvements.

  1. 01

    Onboarding and audit

    Client onboarding, access setup and a full technical audit, including server, speed and crawl checks.

  2. 02

    Keyword research and mapping

    Research the terms buyers use, then map each keyword to a page, or to a new page that should exist.

  3. 03

    On-page and technical fixes

    Fix titles, content, indexation, speed and schema, directly in the code base when needed (React, Next.js).

  4. 04

    Links and content

    Link-building strategy, competitor analysis for guest posting, and a content strategy built on topic clusters.

  5. 05

    UX, CRO and new pages

    Map user journeys with GTM and GA4, improve UI and CTAs, and launch the new pages the site needs.

  6. 06

    Report and iterate

    Report to the client, review the team's work, and feed findings, including AI search visibility, into the next round.

The outcomes

Measured
Results.

Mental health platform, USA

+96%

Organic search users

Up 96% in 90 days, alongside +76% clicks and a 6-position average gain in Google.

Local pest control, India

+401%

Search impressions

A brand-new site grew 401% in 3 months after the server fix and city hub pages, and climbed 13 positions.

Tourism website

3x

Organic traffic

Better UI, clear CTAs and package pages tripled traffic, with main keywords moving from page 7 to the top 3.

AI search visibility (AEO and GEO)

I structure entities, schema and topic clusters so pages get picked up in AI answers, and I track those citations like any other ranking.

  • Google AI Overviews
  • ChatGPT
  • Gemini
  • AI Mode
+60%AI-cited pages in 30 days on a clinical B2B platform
+75%AI mentions over the same 30 days
Let's connect

Let's grow
your organic reach.

I work with global clients over email and calls, from the first audit to measurable growth on Google and in AI search.

See the work Back to top

What I can take on

Global, US and regional projects in local, healthcare, tourism, event and B2B.

  • Technical and local SEOAudits, server and crawl fixes, location hub pages.
  • AEO and GEO programsGet cited in AI Overviews, Gemini and ChatGPT.
  • CRO and analyticsGTM and GA4 tracking, journey mapping, redesigns.
  • Code base SEO and automationNext.js and React fixes, n8n workflows.
© 2026 Gurvinder Singh. Senior SEO Executive. Results are percentage changes. Underlying client data is confidential.